Today, it seems that everyone is advertising free websites. While a free website sounds like a great deal, are you willing to bet the reputation and success of your company on the least expensive available option? As with most things in life, you get what you pay for!
Your website is the first — and sometimes the only thing — your potential customers see when they are searching for your products or services. What type of first impression are they getting when they visit your website? Does your website properly represent your business and make potential customers want to call you, or make them want to look elsewhere?
Without the necessary skills, knowledge and experience that professional web designers bring to the table, a free do-it-yourself website can be disastrous for your business and your brand — eventually costing you thousands of dollars in lost business. Anyone who has ever tried to fix something in their homes knows that there is always a cost to hiring a professional, and a cost to not hiring one.
Many small business owners believe that they can handle the daunting task of designing and maintaining a website. But many don’t realize that web design is a complicated, full-time job that is best left to professionals. Instead of spending weeks putting together your website, wouldn’t you rather spend time growing your business?
Below are five important reasons why you need a professional web designer:
A web design company can deliver a product that you can be proud of and that will help your business succeed. Professional web designers seek to understand your needs in order to design a website that accurately portrays your brand and services.
With web design, it can be very easy to get in over your head if you don’t have the necessary skills. Enlisting the services of web design experts to create a professional and functional website will save you time that you can use to run your company.
A professional web designer who knows proper SEO techniques for optimizing your website on search engines such as Google, Yahoo! and Bing, can increase the number of visitors to your website.
A great looking web design that is not based on a strong marketing strategy can actually hurt your business. Your website must fall in line with your overall marketing strategy and should compliment your other advertising channels. A professional designer will work with you to align your traditional marketing with your online presence to solidify your brand and your online reputation across multiple channels and platforms.
If you a small business owner with limited time, consider hiring a professional web design specialist to handle the appearance, logistics, growth, optimizatioan and maintenance of your website.