As Google continues to downplay the value of organic results and SEO, they continue to strengthen the power of paid search as the leader for lead generation. With over 15 years of experience managing a wide range of successful digital marketing campaigns, the digital marketing experts at Spider Marketing Group specialize in using data-driven tracking and analysis to deliver results.
With over 63 thousand searches per minute, Google remains the most effective PPC search engine advertising platform. As mobile phones now dominate as the platform of choice for searches, the percentage of clicks on ads over organic results continues its rapid ascent. However, running a successful campaign that results in a return on your investment involves a high-level understanding of Google’s system and the knowledge to manipulate it to your benefit.
Whether just starting your ad campaign or simply wanting better results, we will handle the entire process — from creation to optimization to ongoing management — to continuously refine and improve your campaigns based on a wide range of data and tools at our disposal.
Our experts know how to optimize your ad campaigns to maximize conversions while minimizing cost per conversion. While impressions and clicks look great on paper, the ONLY focus of a successful campaign should be to generate new business and receive a return on your investment.